Amazon's first cashierless store arrives in Britain in sign of global expansion

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MARCH 04 Amazon.com Inc will open its first-ever physical store outside the us on Thursday.The world's largest online retailer said the cashierless store, dubbed "Amazon Fresh," is found in Britain, within the London Borough of Ealing. it'll carry a personal UK food brand it's calling "by Amazon" and can let consumers skip the queue once they shop. The opening may be a sign of the Seattle-based company's ambition to sell food globally and its belief that physical stores are a key thanks to capture consumers' high spend on groceries, a category it's yet to dominate.It thus far has worked toward that goal within the us by acquiring the entire Foods Market chain in 2017 and testing shoppers' interests with an array of other formats: about twenty-four cashierless convenience stores called Amazon Go, two Seattle-area Amazon Go Grocery stores that are about fourfold the dimensions , and 10 Amazon Fresh supermarkets in California and Illinois.As within the Go stores, customers will scan a smartphone app to open the united kingdom store's entry gates. Ceiling cameras and shelf weight censors determine what shoppers increase their carts or replace , and their on-file credit cards are billed after they exit.The location, much smaller than a supermarket, will sell prepared meals, some groceries, and Amazon devices, also as offer a counter for selecting up and returning online orders.

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